World Book Night - March 2011 (UK)

"World Book Night will take place on Saturday 5 March 2011 and will be broadcast in partnership with BBC Two. This dynamic and unprecedented industry-wide initiative to celebrate adult books and reading will see 1,000,000 free books given away on World Book Night by 20,000 passionate readers to other members of the public across the UK and Ireland. World Book Night will take place two days after World Book Day, the established nationwide reading campaign"