Vintage sets up online reading groups (UK)

Vintage has launched an online reading group community with independent charity The Reading Agency, via its Reading Partners initiative. The Random House imprint will host the Vintage Reading Group in conjunction with social media solutions provider Webjam. The online space will let book lovers interact and create their own personal reading groups. The publisher is to use 12 existing reading groups as early adopters to the scheme; each will set up an online group and chat on the site. It will also be able to interact closely with readers and post extra content including reading guides, videos and interviews