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Saturday, May 22, 2010

Publishers to issue digital works intended as 'appetizers' for novels

In a sign of how digital technology is influencing traditional book publishing, Ballantine Books and Harlequin Teen each plan to issue short standalone digital works intended to serve as "bridges" to coming novels. On June 1, Toronto-based Harlequin Enterprises, a unit of media company Torstar Corp., intends to give away e-book copies of Julie Kagawa's "Winter's Passage." The 15,000-word novella will serve as a link between Ms. Kagawa's February debut novel, "The Iron King," and her second teen novel, "The Iron Daughter," which goes on sale July 27. "The purpose is to keep her audience interested while building their excitement for the next book," said Malle Vallik, director of digital content for Harlequin Enterprises. Harlequin plans to offer "Winter's Passage" at $2.99, beginning in late August

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