2011 Pannell Award winners. The 2011 winner in the General Bookstore category is Queen Anne Books in Seattle, WA. The Children's Specialty Store category winner is Fairytales Bookstore in Nashville, TN. A jury of five book industry professionals deliberated for four weeks, then selected the winners based on creativity, responsiveness to community needs and an understanding of young readers. Jurors expressed admiration for all the nominated stores.