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Wednesday, October 27, 2010

Webinar: Transforming Our Image: No Explanation Needed

Learn about a simple, effective strategy that will make you, your library, and your profession indispensable. It does not require changing anything you do - only modifying what you say. Based on Valerie Gross' award-winning article, Transforming our Image through Words that Work: Perception is Everything (Public Libraries, Volume 48, Number 5 (2009): 24-32), this webinar, 'Transforming Our Image,' will describe a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology - November 15, 2010

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