"Necessity is the mother of invention, so a Bay Area bookseller is reinventing his business. He is going from the traditional brick and mortar model to a new mobile version - an idea that's basically borrowed from the public library system. The bookmobile's name is "Big Blue" and she's making appearances at farmer's markets and community events throughout the East Bay. Dave Simpson is the owner of the 35-foot custom-made bookmobile - a vehicle that represents his rebirth as a book seller in the Bay Area"
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