"Read Every Day. Lead a Better Life. is a global literacy campaign launched as part of Scholastic's 90th anniversary celebration that underscores the importance of reading to better prepare children who will need strong literacy skills to survive and succeed in the 21st century. Scholastic is asking EVERYONE, our partners, publishers, educators, business leaders, nonprofits, parents, caregivers and students - to work together to bring reading and deeper understanding to all children around the globe. The Reading Bill of Rights, the foundation of the campaign, includes eight 'beliefs' that affirm every child's right to read and what that means in the 21st century... from access to books and great stories to the ability to analyze, interpret and understand information in the digital agee"