Waterstones to donate profits from sales today (24 June) of children's books at its 52 stores within the M25 to Evening Standard's Get London Reading campaign (UK)

London's biggest bookseller today backed the Evening Standard's drive to tackle illiteracy in the capital with the promise of at least £10,000. Waterstone's pledged to donate all profits it makes tomorrow from the sale of children's books in its 52 stores within the M25, underwritten to that amount as a minimum. The company has transformed its flagship Piccadilly branch into an advertisement for our Get London Reading campaign, with a giant banner in the window and another in the store, and there are tables promoting the literacy drive on each of the five floors. More than 400 staff have been told to encourage children's book sales and are wearing T-shirts printed with the message: "Waterstone's is proud to support Get London Reading Evening Standard Campaign."