Penguin, Puffin and the Paperback Revolution (BBC)

"Children's author Michael Morpurgo tells the story of Penguin books, which was founded 75 years ago by his father-in-law, Allen Lane. The idea for the iconic publishing house came when Allen was waiting for a train to take him from Exeter back to London. He went into a bookshop to look for something to read and all he found were badly produced, low quality books with gaudy covers. He realised that there was a gap in the market for high quality, well designed paperbacks available to everyone at the price of a packet of cigarettes"