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Friday, September 03, 2010

Penguin, Puffin and the Paperback Revolution (BBC)

Penguin, Puffin and the Paperback Revolution (BBC)"Children's author Michael Morpurgo tells the story of Penguin books, which was founded 75 years ago by his father-in-law, Allen Lane. The idea for the iconic publishing house came when Allen was waiting for a train to take him from Exeter back to London. He went into a bookshop to look for something to read and all he found were badly produced, low quality books with gaudy covers. He realised that there was a gap in the market for high quality, well designed paperbacks available to everyone at the price of a packet of cigarettes"

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