"The objective of the Just Read Campaign is for every child in the UK to become a reader. This campaign is not about making children functionally literate. It goes beyond that. All the research shows that the child that reads for pleasure is more likely to achieve. Unfortunately, both the government's own statistics and international research show that reading standards are not improving in the UK and that enjoyment of reading is declining"
* Elaine McQuade, Children's Publishing Consultant
* Michael Rosen, Author and ex Children's Laureate
* Celia Rees, Author
* Caroline Horn, Editor, Reading Zone