Penguin 2.0

"Penguin 2.0 is a new suite of digital and print-based services that offer readers a new way to engage with and discover Penguin content. These collected services will encompass the entire spectrum of a Web 2.0 world by including aspects of customization, personalization, delivery to mobile phones, as well as eBooks and e-only content. In addition, later phases of Penguin 2.0 will offer community functionality and social networking. The Penguin US website will be the focus and hub for the program. Individual services, such as Penguin Mobile and Penguin Personalized, are launching in December 2008. Additional Penguin 2.0 features and programs will be rolled out in 2009, with the entire suite of services being phased in over the next 12 months"