Publisher Penguin waddles into social media experiment with Peer Index

A little social media experiment is underway at the publishers Hamish Hamilton/Penguin UK: the publisher has tied up with the social media site Peer Index to try out a new way of promoting its books. In what the publisher is calling an industry first, Penguin is launching a campaign to tap "influencers" on Peer Index to read and spread the word about a new book - Hari Kunzru's Gods Without Men