Press+ helps college newspapers generate revenue

Press+, the e-commerce platform created by Journalism Online that enables digital news publishers to collect revenue from readers, has announced that it is adding additional services aimed at helping college newspapers generate income from avid off-campus readers, such as alumni and parents. The Daily O'Collegian of Oklahoma State University will be the first college publication to launch the system on its website, ocolly.com, in early 2011. The paper will collect a small fee from online readers who are outside the school's immediate geographic area and who do not use an email address with an .edu affiliation and who read the paper online more than three times a month. This is achieved by deploying two aspects of the Press+ platform in tandem: the "meter" technology combined with "geo-targeting" technology