ALPSP Seminar: Marketing to Libraries

ALPSP Seminar: Marketing to Libraries - "How can publishers get the librarian's attention to fully maximize marketing opportunities? What information do librarians and end users really want to be receiving, and can technology help publishers get information to the right people? What new marketing strategies have publishers adopted, can we take some ideas from other industries and how do we measure success in such an intermediated business? This day will include presentations from consultants, librarians, publishers and external industries" - 20 November 2009 - London, UK