Effectively Branding Your Information Services

Effectively Branding Your Information Services: "All libraries and information teams need to ensure their internal clients are aware of the products and services available to them. Can creating a brand for your services help? This seminar will feature two case studies highlighting how a commercial bank and professional service firm have significantly increased awareness and usage for their information services by creating and promoting their services within a single brand" - 18 September 2008 - SLA Europe