Scirus and OCLC promote benefits of full-text linking

"Elsevier's Scirus team and OCLC are launching an initiative to inform the librarian and academic community of the benefits of image-based, full-text linking from search engines to library journal holdings as supported by library link resolvers. Based on the OpenURL standard, image-based linking allows search engine users to find the shortest path to the full text of specific journal articles, if held by their libraries"