Ask.com to give people unmatched privacy control

"Ask.com has announced that it will soon be implementing a new product called AskEraser that will offer its searchers unmatched control over their privacy when searching for information on the Web. With AskEraser, people can ensure that their search history will not be retained by Ask.com. Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers' privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches"