Featured Link

Featured Link: World Book Trade (e-books, awards, videos)

Saturday, July 02, 2011

SoarwithReading.com launched by JetBlue Airways and PBS KIDS to keep children reading (USA)

SoarwithReading.com launched by JetBlue Airways and PBS KIDS to keep children readingAs schools across the country let out this month, a joint project launched today by New York's hometown value carrier JetBlue Airways and PBS KIDS aims to keep children reading wherever they go this summer - with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children's Books and log their children's reading minutes, among other activities. For every reader who registers on SoarwithReading.com, JetBlue will make a book donation to a child through First Book, up to 10,000 books

No comments: