SoarwithReading.com launched by JetBlue Airways and PBS KIDS to keep children reading (USA)

As schools across the country let out this month, a joint project launched today by New York's hometown value carrier JetBlue Airways and PBS KIDS aims to keep children reading wherever they go this summer - with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children's Books and log their children's reading minutes, among other activities. For every reader who registers on SoarwithReading.com, JetBlue will make a book donation to a child through First Book, up to 10,000 books