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Sunday, July 10, 2011

Inside Penguin - a live webchat on 14 July

At Penguin, we often get asked about how publishing works and who exactly does what, so with this in mind we've decided to set up a series of live webchats with people working in different roles around the company. The aim is to give you a behind-the-scenes glimpse at how the publishing industry really works, from the initial idea for a book, through its production to the bookshop and beyond.

To start things off, the copywriters are going to be here to reveal the secrets of their trade on Thursday 14 July between 1 and 2pm. They work within Penguin's marketing departments, writing blurbs, book titles and subtitles, advertising and a whole lot more. It's quite a distinctive role in publishing, and one that's going to change more and more in the digital age

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