Friday, October 16, 2009
Mimas unveils new brand identity (UK)
"Mimas has unveiled a new brand identity, representing a critical milestone in the organisation's history. As a nationally designated data centre funded by JISC and the Economic and Social Research council (ESRC), Mimas hosts a significant number of the UK's research assets - and builds applications to help students, teachers and researchers make the most of this rich resource. The new identity communicates Mimas as an organisation of experts dedicated to the advancement of knowledge, powering world-class research and teaching. Underpinned by a new strategy, the announcement is part of an ambitious step-change for Mimas, which is based at the University of Manchester"