Beyond Books YouTube Channel from ITN One

From The Bookseller: "ITN On, the multimedia arm of ITN, is to launch a book video channel on YouTube. Beyond Books will aggregate existing video from publishers with its own programming to create 'one home' for book-related content on the web. ITN said it had been working closely with publishing houses including Penguin, Faber and Random House to launch the service within the next week. The site, which has already been soft-launched, is to be funded by advertising, with cross-promotion via YouTube and ITN On's other YouTube channels: Entertainment, News, Music, Game On, and Extreme, which cumulatively attract 13 million views a month. Publishers will be able to add videos for free, via ITN On; the division is also offering its multimedia production services to create bespoke video for publishers"