'Pay what you want' ebook from Faber

"Faber is to launch a "pay what you like" ebook six weeks ahead of the title's physical publication. The independent publisher claims to be the first to sell a book in this manner. The ebook, and a PDF format, of a work of non-fiction, Ben Wilson's What Price Liberty?, will launch on 27th April allowing readers to "have the freedom to pay whatever price they choose for the book, or even download it for free", Faber said. The success of this experiment would determine whether the publisher considered a similar route in the future. Silvia Novak, Faber marketing executive, said the main aim was "to stimulate debate for the issues at the centre of this book, as well as generating interest for the book itself". - Bookseller