Guardian (UK) launches Open Platform tool to make online content available free

The Guardian today launched Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it "into the fabric of the internet". Open Platform launched with two separate content-sharing services, which will allow users to build their own applications in return for carrying Guardian advertising. A content application programming interface (API) will smooth the way for web developers to build applications and services using Guardian content, while a Data Store will contain datasets curated by Guardian editors and open for others to use.