Web 2.0: Why it matters and what you need to know - a practical guide

Web 2.0: Why it matters and what you need to know: a practical guide. By the end of the course delegates will: Understand what tools are available and what they can do in terms of reaching communities, and receiving individual feedback from existing and potential customers; have a practical sense of how to build and utilize such tools as wikis, blogs, feeds, and podcasts (and more!); understand what people are searching for and see how Web 2.0 will deliver customers what they are looking for - 2 April 2008 - London, UK