UK libraries offering book inserts to advertisers

"n a ground-breaking initiative, UK libraries are offering advertising agencies and their clients the opportunity to place promotional inserts within their books. The scheme, pioneered by direct marketing specialist Howse Jackson Marketing, in partnership with Brandspace CMS, offers advertisers 500,000 inserts in county libraries such as Essex, Dorset, Somerset and also Bromley, Leeds and Southend. The scheme aims to cover the UK by mid-2008 with a total of 3 million plus inserts available per month"