Introduction to Journals Marketing

Introduction to Journals Marketing - This course is an introduction to the changing and challenging role of promoting journals in today’s market. Expectations of Editorial Boards can be high, and marketing staff need to be able to produce a plan, which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study - 24 October 2006 - London, UK