"IF, with Tower Hamlets Council, the London Muslim Centre (LMC), the Islamic Forum of Europe (IFE) and Muslim Aid invites you to participate in the BIG READ; an attempt to break a Guinness World Record for 'the most children reading with an adult' (Guinness Book of Records official title). The current record stands at 3,032 achieved by The Kindergarten Starters School at Global Village in Dubai, UAE, on 12 November 2008. In a 12-hour period up to 5,000 children are needed to listen to Roald Dahl's timeless classic, Charlie and the Chocolate Factory. To qualify for the record a child has to listen to an adult read for half an hour. Schools, teachers, parents, pupils, celebrities and councillors will gather on 4th March 2010, World Book Day, to participate in this record breaking attempt which simultaneously aims to promote the importance of reading and literacy amongst children and create the largest shared reading experience in the World"