Tuesday, March 11, 2008
OverDrive powers digital audiobook service for Borders
"OverDrive has announced that it is providing both inventory and the underlying technology for the new download audiobook service officially unveiled this month in Borders' new concept store located in Ann Arbor, Michigan. The Borders Digital Audiobook Service is the first download service of its kind launched in a physical retail environment in the U.S. More than 15,000 audiobook titles are currently available for downloading in the Digital Center located within the retailer's concept store as well as in its Novi superstore (where the service was beta-tested in 2007), and online. The service will be rolled out in 13 additional concept stores that Borders plans to open in 2008 as well as in select superstores nationwide"