British Library looks for agency for Cultural Olympiad project

"The British Library is readying its contribution to the London 2012 Cultural Olympiad that runs alongside the London 2012 Olympics and is looking for an agency to develop an accompanying interactive campaign. The British Library's project involves young people selecting and interpreting items from the Library's collections for an exhibition which will appear in the Paccar Gallery in 2012. It wants to work with an agency to develop the creative strategy and for a campaign embracing online, mobile and experiential channels. The aim is to encourage people to be involved in the selection and interpretation of the exhibition objects" - MarketingWeek