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Thursday, January 08, 2009

Sainsbury's Book Club (UK)

Sainsbury's is launching an own-brand book club in an exclusive partnership with ­HarperCollins. Under the arrangement the supermarket will promote one of the publisher's key titles every month. HarperCollins is the third publisher to set up such a deal with a supermarket. Both Tesco and Asda operate publisher-specific book clubs, Tesco with Random House and Asda with Hachette UK.

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