Computer-esque books to lure boys

"Books illustrated with computer-generated images are the latest attempt to get boys to enjoy reading. Oxford University Press claims the "truly boy-friendly" content and structure of its Project X books will appeal to boys up the age of nine. The books have been tested in 2,000 schools and can be used interactively through CD-Roms and whiteboards. But critics dismissed the publications as "ghastly" and a shallow attempt to mimic computer games" - BBC