Borders to launch SoftWide in Oxford Street (London, UK) store

"Borders UK has announced that it has signed a deal with Tribeka Ltd to trial a service that will offer CD and DVD Rom on demand. Borders will be the first retailer to have such a system in store. Branded as On Demand, it will go into the Borders flagship Oxford Street (London) branch in London on 4 February, offering customers the opportunity to choose from over 1,500 software items, including educational, business and entertainment products such as games, music and video"